Let's talk
Let's build something
Let's build something
with verve.
Tell us about your brand and where you want creator and affiliate marketing to take it.
Verve Creative Co. helps wellness and DTC brands grow through creator and affiliate marketing — from strategy and partnerships to seeding, activations and UGC.
One team across the whole funnel — from the first creator conversation to the report that proves it worked.
Programs built to reward the partners actually driving revenue.
Sourcing and managing creators who fit the brand, not just the algorithm.
End-to-end campaign planning, briefing and delivery.
Getting product into the right hands, at the right moment.
Events and moments that turn creators into genuine advocates.
Authentic content built for feed, paid and everything between.
It's the category we know best — where product, community and content all move together. If your brand lives and grows on social, this is home ground for us.
A look at recent partnerships across creator and affiliate marketing.
Creator, affiliate and influencer marketing for a science-led wellness brand.
View projectCreator and affiliate partnerships supporting a leading nutrition science brand.
View project// Placeholder case studies — swap in real results, screenshots and metrics once approved for public use.
We learn the brand, the audience and where the current strategy is leaving growth on the table.
A creator and affiliate plan built around your goals — not a generic playbook.
Outreach, seeding, briefing and campaign delivery, managed end to end.
Clear reporting on what worked, what didn't, and what we do next.
"Built on 5+ years in the creator space."
Verve Creative Co. was founded by Samantha Gilbey, a social-first marketing specialist with experience spanning in-house, agency and founder-led partnerships across wellness, beauty and consumer brands.
Her background includes in-house roles at Huel and L'Oréal CPD — working across influencer marketing for brands including Garnier and Essie — plus agency experience supporting influencer campaigns for Ritual and Seed. Today, through Verve, she partners with wellness brands including Heights and ZOE across creator, affiliate and influencer marketing.
— Samantha Gilbey, Founder
A career built across the wellness, beauty and consumer categories — in brand teams, agency teams, and now leading her own.
Tell us about your brand and where you want creator and affiliate marketing to take it.